Kara Redman

CEO

Kara is a CEO and founder of Backroom, a brand strategy and activation agency. Over the last 15 years Kara has helped founders and marketing professionals launch startups, raise up to $9M in funding, build brand equity, merge, acquire, go public, and exit.

She’s worked on budding brands to household names like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State. In 2014, she founded Backroom to build and activate brands of all sizes with people who are tired of the status quo. Flexibility, process, and collaboration are the heart of her work and infused into Backroom’s culture.